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商品編號： 9-715-457 出版日期： 2015/04/06 作者姓名： Gupta, Sunil;McGee, Henry W.;Oberholzer-Gee, Felix;Rodriguez, Margaret 商品類別： Other 商品規格： 16p 再版日期： 2016/12/20 地域： 產業： 個案年度： -
商品敘述：
In March 2015, the U.S. television industry received a major wake-up call. HBO, a premium cable channel with over 30 million subscribers, had announced it would begin offering a standalone streaming service. This new service would allow customers to bypass the cable companies and get direct access to HBO''s programming online. The announcement was followed closely by Brian Roberts, chief executive of the Comcast Corporation. Comcast was America''s largest cable and internet service provider, having built a profitable business bundling television content and delivering it via cable networks to more than 20 million households. Broadcast and cable television was a $173 billion industry in the U.S., but the rise of on-demand and streaming services meant viewers had more options than ever before. What did developments such as HBO''s new service mean for the future of Comcast, and for the industry overall?
涵蓋領域：
Strategy
相關資料：
Case Teaching Note, (5-516-048), 12p, by Sunil Gupta, Henry W. McGee, Felix Oberholzer-Gee
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